Article history

TABLE OF CONTENTS

May / June 2019
Update your photos on the AH.com and OTAs websites, a key step!

April 2019
Search properly, and you'll always find what you want!

March 2019
What is the photography brief for? Where can you download it?



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MAY / JUNE 2019: Update your photos on the AH.com and OTAs websites, a key step!



HOW DOES IT WORK?


Step 1

After clicking on the "Web sites update" button in the Hotel Area, enter your RID code and your destination city. You can then access all the tabs and categories for your hotel and view the photos currently online on the sites.


Step 2

Go through each tab to display the proposed categories and fill in each location by clicking on the "Modify" button. You can then select a photo from:
- the images available for your hotel in the Photo Library
- standard images made available by your brand
- destination images available in the Photo Library corresponding to your request
- images from your computer*
Example: To illustrate a given type of room, select the "UPSELL" tab, choose the corresponding category and then click on the "Modify" button for a location to assign the image of your choice.

*The direct upload option allows you to use images from your computer that are not available in the Photo Library. These images must comply with the photographic brief for your brand and you must be in possession of the official Accor rights assignment contract signed by the photographer.
NB: You take full legal responsibility for any images posted that are not from the Photo Library.


Step 3

Once you have made ALL the desired changes, click on the "Save" button. Your request will then be sent to the "Tarsline Photo Distribution" Department, which updates Accor websites within three working days and forwards your request to external distribution sites.


TIPS


Don't have a recent photo to illustrate a space in your hotel?
Don't panic! The standard images provided by your brand's marketing department are there for that purpose. If you have found another image from the Photo Library that suits your needs, we can also make the image temporarily available.


Do you want to add specific photos for each of the different categories of rooms/suites?
The UPSELL tab allows you to find all the different categories for the suites and rooms you want to illustrate in your hotel.
NB: In order to appear in the update tool, all of your room types/suites must first have been activated by the data.roomtypes@accor.com department.


No pictures that match the location of your hotel?
Go back to Step 1 and enter another city close to your location.
Example: Images of the city of Lyon can be used to illustrate the surroundings of your hotel in Villeurbanne.


Would you like to publish 360 photos on the Accor App (for mobile phones and tablets)?
The 360 tab was specifically created for this purpose. Only the Hotel Tour (all areas) and the Meeting/Events Tour are currently visible on the application, but we plan to introduce further 360 options in the near future.
Please note that the first location on the interface is for 360 videos.


Do you have a question about putting your photos online on AH.com, brand.com or OTAs?

Contact Tarsline Photo Distribution, which is in charge of sharing your images on these different websites: tarsline@accor.com.



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APRIL 2019: Search properly, and you'll always find what you want!

About one hundred photos are added to the Accor Photo Library every day.

That means that over 187,000 images can currently be viewed and used by all the Group's employees. However, whether you're looking for the latest photos of your hotel, or selecting images for an internal communication document, it isn't always easy to navigate your way through this labyrinth of images. Do you know exactly what you're looking for? Are you using the right search strategy and techniques? Have you entered the right keywords?
The Photo Library is a powerful search tool and users can choose and combine a series of search techniques for best results. If you know how to search correctly, you'll save time and find just what you want - or the next best thing.

Why not take 15 minutes to learn how to search correctly?





You know exactly what you want, but don't know where to find it.

Use the advanced search and batch search features.
Select your field (hotel code, brand, city, room type, name of photographer, etc.) and enter the corresponding value or choose one from the thesaurus ("open book" icon). The advanced search feature allows you to combine several fields (and/or), while batch search allows you to list several values (e.g. a selection of photo credits).


You're not quite sure what you want...

Use the theme-based browsing, general search and faceted search features and let yourself be guided step by step until you've found what you were looking for.
For example, let's assume you're looking for a photo that evokes the atmosphere of a winter sports destination.
Type the word "mountain" into the general search zone and then narrow your search by selecting keywords from the suggestion list in the faceted search zone (on the left): snow > winter > ski, etc.
Alternatively, click on Destination Photos > France and then select a ski resort from the suggestion list.
You could also use the search by geolocation feature to find photos within a given area around your chosen destination. Just click on the globe icon located beneath the photo preview to display them on a map. Then you can zoom in and out and skim over the map to view the images available in your designated area.


You're looking for... inspiration!

Use the search by keyword and search by color features.
Click on the "keyword" link in the search bar to consult the list of suggested keywords and select one to preview the corresponding photos.
Use the color search palette to display all the pictures with the same dominant color.
Narrow your search as you find inspiration. It's that simple!


Did you know?

- You can right click on a photo preview to "Find photos with similar colors".
- You can click on the "Last search" link in the search bar to find the results of your last search.


MORE INFORMATION...

If your computer has gone silent or is whirring it generally means your search has been inconclusive. You need to either "narrow" your search because the photo is hidden in a morass of other images, or "rephrase" it because the relevant information has not been found.
The Photo Library's archivists tag hundreds of images a day to prevent this from happening. They are well-versed in the subtle art of image cataloguing and searching and are happy to help you find the pictures you need. Contact them at: accorstudio@metamis.fr



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MARCH 2019: What is the photography brief for? Where can you download it?

Your guests form their first impression of your establishment from its pictures.
The photography brief introduces photographers to your brand and helps you order a photographer's services. It must be sent to all photographers carrying out photo reports in a hotel. It is also known as the photography "specifications" or "guidelines". It enables photographers to take a tailored approach to your specific establishment while meeting our shared objective of developing a consistent visual identity for each brand.

Photo credit: Abaca Corporate/Didier Delmas

Why is it indispensable?

A photographer needs advice and guidance. The photography brief will help them understand what is expected of them and what rules and regulations they must respect (copyright, consent from extras, etc.). It is the starting point of your relationship with a photographer.

It provides guidelines and explains things using concrete examples, thus avoiding situations in which creativity prevents the objectives from being met. It encourages communication and establishes the framework for the photography assignment. It also allows the photographer to determine precisely what resources they will need and helps them to draw up a clear proposal and quote.

- Before the shoot: it helps engage your teams with simple, efficient instructions so you can prepare everything, down to the smallest detail and in the best possible conditions.

- During the shoot: it helps the photographer assess their work and verify that their photos meet the requirements.

- After the shoot: it allows you to verify the end-product.

This document reassures all those involved throughout the process. If its guidelines are correctly followed, the results will meet and maybe even surpass your expectations.


Did you know?

Photos that do not meet the photography brief requirements cannot be added to the Accor Photo Library.
All photos must be accompanied by the photographer and extras forms, which must be duly completed and signed before the photo shoot.


When should it be sent to the photographer?

The Accor group's referenced professional photographer's agency always refers to each brand's photography brief. However, if you use the services of a local photographer, they will not necessarily be familiar with your brand environment and values.

As soon as the photos you need for your establishment have been defined, send this document to your photographer and discuss it with them once they have read it. If you have not yet chosen a professional photographer, this document will help you decide which one to use, based on the feedback you get from the photographers you have contacted.


Where can you download it?

You can download your brand's photography brief from the Accor Photo Library. This ensures that the document is updated in real-time and in collaboration with the Marketing departments. You will also find the transfer of copyright and extras' consent forms in the photo library.
Download them here




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